NAIL IT FOR LESS
The 'Nail it for Less' campaign for Delfast highlighted the brand’s competitive advantage, offering high-quality products at lower prices.
RESEARCH
Market and competitive analysis revealed that customers valued a balance of price and quality. By focusing on color psychology, I used red as the key color to grab attention, ensuring the product and savings message stood out.
DESIGN
I created a bold, minimalist design using black-and-white imagery to represent reliability, with the Delfast product in vibrant red to create strong visual impact. The tagline "Nail it for Less" was made prominent to emphasize both value and quality, ensuring brand recognition.
Storytelling
The campaign told the story of quality without compromise. It positioned Delfast as the go-to solution for customers seeking affordability and reliability, building a narrative of trust and expertise.
Iteration
Through user testing and iterative design, I refined the layout and color balance to maximize impact, ensuring the message of quality and savings was clear and visually compelling.
Final product
The campaign led to a 30% increase in social media following and significantly boosted customer engagement and inquiries. Sales saw a noticeable lift, and the campaign is still in full swing, proving its effectiveness in reinforcing Delfast’s positioning as an affordable yet high-quality provider.
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